Anyway, on to our very first HBC feature!! Prescriptives won my heart with its amazing Virtual Matte foundation. It is one of the few beauty products that I have ever truly used up to the very last drop. I anticipated good things with this brand for my Christmas shopping.If you're at all familiar with the brand, you know that its packaging is pretty basic. The company doesn't stray far from its signature silver and lime green colors. When I saw the Prescriptives holiday banner, I got SO excited. THERE WAS COLOR!! What better time than the holidays to introduce something as lively as color?! The strategy of keeping things light and simple works fairly well for a brand like Prescriptives which prefers to market the fact that its products are based on the healthy-prescription ideal. However, holiday collections offer the opportunity to have some fun and appeal to customers' visual tendencies.
I was disappointed to see that although the brand boasts a line of limited edition holiday kits and a holiday collection called AGLOW, the products in these "collections" were more or less part of the basic line. The few things that caught my eye were the ones that came in colored pouches (a total of 3/16 available kits). If I were to walk through the beauty counters of a department store, I don't think that the Prescriptives brand would pop out to me as a great gift idea based solely on presentation.
Here are the two items I would choose:
Overall, I'd seriously consider buying the Px Duets Pencils ($29.50) because the colors are gorgeous and versatile and this is a limited edition item. The Blush More or Less ($21.50) is just a basic cream blush, but it's a must for the colder seasons! I could definitely add it to any gift bag I was putting together for one of my friends. The other gift sets are definitely worth checking out as well if you know someone who actually loves the brand. They're great deals! These offerings might keep loyal customers happy, but I'm not sure that they will win over any new ones. I wouldn't expect to wow anyone too much with this holiday collection if you're looking for something more fit for the season.
haha i loooove New York and the shows she's on are so trashily addicting. & I always thought it was Head B**** In Charge? HBIC, so doesn't conflict with our own HBC feature =)
ReplyDelete[...] me with any real product recommendations, I left with nothing more to add to my bag. As mentioned last year, the brand also never really took advantage of consumer shopping seasons, such as Christmas. Alas, [...]
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